J. Press & York Street

J. Press is a men's clothier with more than 100 years of heritage in the US.
They needed to re-launch their existing eCommerce site with an updated look, new shopping tools and a better shopping experience, along with the launch of new “York Street” website. Two new shopping sites were built, using all new proprietary imagery on one platform that shares a single shopping cart.
The left navigation system was inherited from the previous site for a specific reason - not to confuse customers. We wanted make a user-friendly transition.

Spring & Summer visual assets

Fall & Winter visual assets

J. Press launched an entirely new brand – York Street, set on attracting younger,
more fashion-conscious men with an updated take on classic American style.